Nicell builds custom websites for salons and beauty businesses across Ireland, including Déise Beauty in Waterford, Trisha Folan Aesthetics in Wexford and AP Nails Galway. One-time prices of €120, €299 or €630, free hosting, and a free working preview before you pay.
Beauty is bought on trust
Someone choosing a brow artist, a nail tech or an aesthetics nurse is choosing who touches their face or hands. Before they book, they want three things: proof the work is good, a clear idea of the price, and an easy, low-pressure way to get in touch. A salon website is built around those three, in that order.
- Your own results, early. Real before-and-afters from your own clients, with permission. No brand promo shots, no photos from another artist — customers notice, and it undermines everything else.
- Prices as real text. A price list that’s an image on Instagram can’t be searched or found on Google. Written out, with categories, it answers the question before anyone has to DM “how much?”.
- Booking on your terms. A Book now button into the system you already use, a WhatsApp message pre-written, or a consultation request — whichever fits how you work.
Booking: keep the system you already use
Most Irish salons already take bookings through Fresha, Booksy, Treatwell or by phone and DM. There’s no need to replace that. The website puts a Book now button on every page, pinned to the bottom of the phone screen, that goes straight into your existing booking page — so there’s one diary, not two.
Some businesses don’t want online booking at all, and that’s a valid choice. Trisha Folan’s aesthetics clinic is beside her home, so her site has no booking system: clients confirm they are 21 or over, pick a treatment, and WhatsApp opens with their message already written. Every new client starts with a conversation, on her terms. The site is built around your rules, not the other way round.
One page per treatment
People search for treatments, not salons: “microblading Waterford”, “lip filler Wexford”, “BIAB nails Galway”. A single home page can’t rank for all of them. On a Full Site, each main service gets its own page with its own title, a description of what’s involved, aftercare and downtime, your results for that treatment and the price. That’s why Déise Beauty’s site has six pages and Trisha Folan’s has thirteen, seven of them one treatment each.
For aesthetics and medical treatments, the site should also say clearly who carries out the treatment and their qualifications, and answer the questions people ask before booking — downtime, who shouldn’t have the treatment, and what happens at the consultation.
Reviews and Google Business Profile
For a salon, the Google star rating is often the first thing a new client sees. Your website should show your real Google reviews, quoted word for word and linked to your listing, and your Google Business Profile should link back to the site. Every build includes matching your name, address and hours across both, plus beauty or health structured data. If reviews are slow to come in, the optional Nicell Care plan (€30/month, opt-in) includes a monthly Google-reviews push alongside hosting and small edits.
Instagram or a website?
Instagram is where your work gets seen; the website is where it gets found and booked. Keep posting — but a feed doesn’t show up when someone types a treatment and a town into Google, and your price list and booking link shouldn’t be buried under last month’s posts. The salon website guide goes into more detail.
Examples: Irish beauty businesses, built and live
Déise Beauty
A permanent makeup studio with a 4.9-star Google rating from 76 reviews and no website. Six service pages, drag-to-compare before-and-afters on brows, lips and lashes, a filterable portfolio, a searchable price list as text (type “lips” or “BIAB” and the price is there), and real Google reviews quoted word for word. Live eleven days after the first preview.
Trisha Folan Aesthetics
A nurse-led aesthetics clinic run by an RGN of 36 years. Seven treatment pages titled for Wexford searches, a price guide taken from her own posters, a drag-to-compare results slider, and WhatsApp or Instagram enquiries with a 21+ check instead of online booking. Live two days after the first preview.
AP Nails Galway is another salon client — a nail salon whose website Nicell built and continues to maintain. Ongoing care like theirs, with new sets and price changes going up quickly, is exactly what Nicell Care is for.
What it costs
Three fixed, one-time prices. No deposit: you see a free working preview within 48 hours and only pay if you want it to go live.
| Package | Price | What it suits |
|---|---|---|
| Launch Page+ | €120 | One page: your best results, price list as text, Book now button, hours, map and reviews. Good for a lash or brow artist or a home salon. |
| Full Site | €299 | A page per treatment, before-and-after sliders, searchable price list, reviews, structured data. What Déise Beauty and Trisha Folan chose. |
| Big Build | €630 | Larger salons with several staff, multiple locations, training academies or an online shop for products and gift vouchers. |
Every package includes free hosting and SSL, mobile-first design, on-page SEO and structured data, Google Business Profile linking, call and WhatsApp buttons, changes until it’s right, and full ownership of the finished site. Nicell Care is an optional add-on at €30/month — hosting, monthly small edits and a Google-reviews push — for anyone who’d rather not think about it. It’s opt-in: without it there are no monthly fees at all. See the full price list.
How it works
- Send your details — a message on WhatsApp, Instagram or the contact form with what you do, your prices and a few photos.
- Get a free, working preview within 48 hours — a real website on a live link you can open on your phone, not a mock-up.
- Change anything, then go live — you only pay once you’re happy, and the site goes live on your own domain.
Common questions
How much does a salon website cost in Ireland?
Nicell charges €120 for a one-page Launch Page+, €299 for a multi-page Full Site and €630 for a Big Build, all one-time. Hosting and SSL are free. Nicell Care at €30 a month is optional.
Can the website link to Fresha, Booksy or Treatwell?
Yes. The Book now button goes straight to your existing booking page, so you keep one diary. If you prefer WhatsApp or phone bookings, the site can do that instead.
Can I show before-and-after photos?
Yes, and they should be your own client work, shared with permission. Sites can include drag-to-compare sliders, a filterable portfolio and a full-screen gallery.
Do I need a separate page for each treatment?
If you want to be found on Google for each treatment, yes. People search for the treatment and the town, and a dedicated page with its own title, details and price is what ranks for that search.
Do you build websites for aesthetics clinics?
Yes. Trisha Folan Aesthetics in Wexford is a 13-page site for a nurse-led clinic, with treatment pages, a price guide, a 21+ check and consultation-first enquiries.
How fast can I see a preview?
You get a free working preview within 48 hours of sending your details, prices and a few photos of your work. You only pay if you want to go live.
Websites for other businesses
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Last updated 31 October 2026 · Written by Oisín, founder of Nicell, Dungarvan, Co. Waterford