Nicell builds websites for tradesmen and local service businesses across Ireland, including Dingle Car Valeting in Kerry and Dungarvan Tech in Waterford. One-time prices of €120, €299 or €630, free hosting, no monthly fees, and a free working preview first.
Your website has one job: make the phone ring
Nobody browses a plumber’s website for fun. They have a leak, a dead socket, a dirty car or a cracked screen, and they’re on a phone choosing who to ring. A trades website should get them from “who does this near me?” to calling you in as few taps as possible.
- Click-to-call and WhatsApp everywhere, pinned to the bottom of the phone screen. WhatsApp is ideal for trades — the customer can send a photo of the job and you can quote without a site visit.
- What you do, in plain words. A clear list of services and, where you can, a price or a “from” price. Even a rough guide filters out time-wasters.
- Where you work. The towns and areas you cover, written out. This is what helps you appear when someone searches a service plus their town.
- Proof. Photos of your own jobs, before and after, and your Google reviews.
One page per service if you want to rank
Searches for trades are specific: “emergency plumber Waterford”, “EV charger installer Cork”, “phone screen repair Dungarvan”. A single page can mention all of those, but a page dedicated to each one ranks better. Dungarvan Tech’s site works exactly this way: separate pages for phone screen repair, laptop repair, unlocking, data recovery and gaming PCs, each ending in a phone call or a visit. If you mainly get work by word of mouth and just need somewhere to send people, one page is plenty.
Show your registrations and insurance
Trust matters more when someone is letting you into their home. If you’re a Registered Electrical Contractor with Safe Electric, a registered gas installer with RGII, or a member of a trade body, put it on the site with your registration number — customers can check it, and it separates you from the cowboys. Insurance, years in business and the guarantees you give belong on the home page too. Only claim what’s true; the site will never invent credentials for you.
Quotes, callouts and bookings
- Quote request form: name, area, what the job is and an optional photo upload, arriving in your email so nothing gets lost in a DM.
- Emergency callout: if you do it, say so at the top with your hours and a big call button.
- Packages: for valeting, cleaning or servicing, clear packages with what’s included — like Dingle Car Valeting’s Standard, Premium and Polish & Protect.
- Bookings: if you use an online booking tool, the site links straight into it; if not, a simple three-step “how to book” does the job.
Google Business Profile is your shopfront
Most trades customers find you on the Google map, not by clicking through to page two of search results. Every build includes linking your Google Business Profile to your site, matching your business name, phone and service area exactly, and adding local business structured data. If you work from home, the profile can show a service area instead of your address. Reviews drive the map results — the optional Nicell Care plan (€30/month, opt-in) includes a monthly Google-reviews push plus hosting and small edits.
Facebook, Instagram or a website?
Plenty of tradesmen run on a Facebook page and word of mouth, and that works until someone new searches Google. A social page doesn’t rank for “electrician” plus your town, and it looks less established when a customer is comparing three quotes. Keep posting your jobs there; put your own website on the van.
Examples: local service businesses, built and live
Dingle Car Valeting
Great before-and-afters on Instagram and no website. Now a one-page site led by their own photos of real cars on the harbour, four services, three clear packages, a gallery of real jobs from an INEOS Grenadier to an Audi A5, a three-step booking section, and call and WhatsApp pinned to every phone screen. Indexed on Google on dinglecarvaleting.ie.
Dungarvan Tech
A five-star repair shop losing searches to competitors with websites. Now a search-first site with a page for every repair, local guides on what a screen repair costs and why a laptop is slow, real photos of the shop and bench, click-to-call everywhere, and LocalBusiness, Service and FAQ structured data on every page.
What it costs
Three fixed, one-time prices. No deposit: you see a free working preview within 48 hours and only pay if you want it to go live.
| Package | Price | What it suits |
|---|---|---|
| Launch Page+ | €120 | One page: services, areas covered, photos of your work, reviews, click-to-call and WhatsApp. Like Dingle Car Valeting — enough for most sole traders. |
| Full Site | €299 | A page per service, local guides, quote form, structured data on every page. Like Dungarvan Tech — for businesses that want to rank for several jobs. |
| Big Build | €630 | Larger firms: multiple services and locations, project portfolios, careers pages or an online shop. |
Every package includes free hosting and SSL, mobile-first design, on-page SEO and structured data, Google Business Profile linking, call and WhatsApp buttons, changes until it’s right, and full ownership of the finished site. Nicell Care is an optional add-on at €30/month — hosting, monthly small edits and a Google-reviews push — for anyone who’d rather not think about it. It’s opt-in: without it there are no monthly fees at all. See the full price list.
How it works
- Send your details — a message on WhatsApp, Instagram or the contact form with what you do, your prices and a few photos.
- Get a free, working preview within 48 hours — a real website on a live link you can open on your phone, not a mock-up.
- Change anything, then go live — you only pay once you’re happy, and the site goes live on your own domain.
Common questions
How much does a website for a tradesman cost in Ireland?
Nicell charges €120 for a one-page Launch Page+, €299 for a multi-page Full Site and €630 for a Big Build, all one-time. Hosting and SSL are free, with no monthly fees unless you choose Nicell Care at €30 a month.
Do I need a website if I get all my work by word of mouth?
Even word-of-mouth customers usually look you up before they ring. A simple one-page site with your services, photos, reviews and phone number makes you look established and makes it easy for them to call.
Can customers send me photos of the job?
Yes. A WhatsApp button lets customers send photos straight to your phone, and a quote request form can include a photo upload that arrives by email.
I work from home. Do I have to show my address?
No. Your website and Google Business Profile can show the towns and areas you cover instead of a street address.
Will the website help me show up on Google?
Every build includes on-page SEO, local business structured data and linking your Google Business Profile. A Full Site with one page per service gives you the best chance of ranking for each job you do.
How quickly can I get a preview?
You get a free working preview within 48 hours of sending your business details, services and a few photos of your work. You only pay if you want it to go live.
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Last updated 31 October 2026 · Written by Oisín, founder of Nicell, Dungarvan, Co. Waterford